No audience on day one
A new event starts with zero followers and a fixed date.
Industry · Events
Make a first‑year event feel like a tradition.
Festivals, markets, launches and conferences have one shot at attention. We build a countdown people join, cover the night, and have the recap live by morning.
What usually goes wrong
Three problems we see in most first audits.
Tickets sold in the last week
Late sales make staffing and vendor planning a guess.
Recaps that arrive too late
A highlight film two weeks later sells nothing for next Friday.
The playbook
Four plays we would run.
A starting point, adjusted after the audit. Each play is a repeatable format, not a one-off post.
- Brand campaign
Vendor and speaker kits
A template, a sound and a prompt so every partner posts the same week.
- Creator partnership
Creator preview night
Early access for local creators, with clear disclosure.
- Stories
Countdown stories
Daily frames with a ticket link and a number going down.
- Short-form video
Twelve-hour recaps
A crew on site and an editor on call. Live by breakfast.
Sample KPIs
Numbers that matter in this category.
12,400Tickets soldsample, four nights
$3.40Media cost per ticketsample
12 hRecap turnaroundtypical
Sample figures from fictional clients, for illustration only.
Case study
Lakefront Night Market
A six-week campaign built on one line, sixty vendors and a countdown that made a brand-new event feel like a tradition.
Read the case study
Brand campaign0:18Lakefront Night MarketView case study 34%
of sales came from vendor posts
| Period | Ticket sales by source |
|---|---|
| Vendors | 34% |
| Creators | 22% |
| Paid | 21% |
| Organic | 16% |
| Posters | 7% |
Sample figures from a fictional client.
Services we would start with
The usual first three.
Questions
Asked by events teams.
Eight to ten weeks out for ticketed public events. The first two weeks build the look, the rest is countdown.
Yes. Travel for a two-person crew is quoted at cost, and the edit happens remotely overnight.
Got a feed that needs a pulse?
Send a short brief. A producer replies within one business day with times for a 45-minute creative call.