Audience and channel read
Who follows you now, who you want, and what each channel is for.
Service
Social Strategy
We work out who you are talking to, what they already scroll past, and the three or four things only your brand can say. Then we turn that into pillars, formats and a calendar.
from $3,800 / projectA plan with a point of view, not a 60-slide deck.
Most social plans fail in week three, when the ideas run out and the calendar turns into a list of national days. A strategy from us is built to survive that week. Every pillar comes with a bank of repeatable formats, a clear owner and a reason it exists.
You get a short document people read, a channel-by-channel role, and a 90-day roadmap with the first month fully briefed. If you have an in-house team, we train them on it. If you do not, we run it.
What is included
Competitor and category scan
Eight to twelve accounts mapped by format, hook style and posting rhythm.
Content pillars
Three to five pillars with examples, each tied to a business goal.
Format bank
Twelve or more repeatable series so the calendar never starts from zero.
Voice and visual rules
How captions sound, how frames look, what you never post.
90-day roadmap
Monthly themes, weekly cadence, owners and measurement.
Deliverables
What lands in your board.
- Strategy document, 18 to 24 pages
- Pillar and format bank in a shared board
- 90-day roadmap with month one fully briefed
- Measurement plan and reporting template
- Two-hour team workshop, recorded
Timeline
How the weeks run
- Week 1Kickoff, access, stakeholder interviews and data pull
- Week 2Audience, category and content analysis
- Week 3Pillars, formats and voice drafted, first review
- Week 4Roadmap, measurement plan and team workshop
Sample KPIs
What we would put on page one of the report.
Targets are set with you in week one. These are sample figures to show the kind of numbers we track.
12+Formats ready to shootrepeatable series in the bank
5 weeksTime to first post on planfrom kickoff, typical
3 to 5Pillarseach tied to one goal
90 daysRoadmap horizonreviewed monthly
Sample figures for illustration, not a promise of results.
Related case study
Wren Row Residences
A neighborhood-first strategy gave a 140-unit West Loop building a voice that sounded like a neighbor, and filled tours without discounting rent.
Read the case study
Social strategyWren Row ResidencesView case study 58
a month, against a target of 25
- Tour requests
- Leasing target
| Period | Tour requests | Leasing target |
|---|---|---|
| M1 | 9 | 25 |
| M2 | 17 | 25 |
| M3 | 28 | 25 |
| M4 | 41 | 25 |
| M5 | 52 | 25 |
| M6 | 58 | 25 |
| M7 | 55 | 25 |
| M8 | 58 | 25 |
Sample figures from a fictional client.
If your posts perform unevenly and nobody can say why, yes. A strategy gives you the reasons, so the good weeks become repeatable instead of lucky.
That is how about a third of our strategy projects end. The format bank and briefs are written so a coordinator and a phone can deliver them.
Short-form video, photo and carousel feeds, professional networks and long-form video. We recommend where to be, and just as often where to stop posting.
Got a feed that needs a pulse?
Send a short brief. A producer replies within one business day with times for a 45-minute creative call.