One decision maker
A single person who can approve scripts and edits inside two working days.
Process
From first call to a calendar that runs.
Month one is planning. From month two the rhythm repeats: brief, shoot, edit, publish, read. Here is each step, what you get and what we need from you.
Five steps
Each one ends with something you can hold.
45 minutes, free
Creative call
We ask about the business, look at the feed together and say honestly whether we are the right fit. You leave with three ideas either way.
- Fit check
- Three starter ideas
- Scope outline
Weeks 1 to 2
Audit and angle
We read twelve months of posts, your competitors and your inbox. Then we find the angle: what only you can say, and to whom.
- Scored content audit
- Audience notes
- Positioning line
Weeks 3 to 4
Formats and calendar
Pillars become repeatable series. Series become a calendar with owners, shoot dates and approvals built in.
- Format bank
- First month briefed
- Approval flow
Monthly rhythm
Make and publish
One shoot block, one edit week, two review rounds. Posts go out on schedule and the inbox is covered seven days a week.
- Shoot day
- Edited assets
- Daily community cover
Every month
Read and sharpen
A one-page report says what happened, why, and what changes next. The best performers become ads. The weakest formats are retired.
- Monthly report
- Next tests
- Quarterly review
- Brief
- Shoot
- Edit
- Review
- Publish
- Reply
- Read
- Repeat
A running month
What happens once we are up and running.
The dates shift with your launches, but the order never does. Everything lives in one board you can open at any time.
Plan a month with the content mix planner- Days 1 to 5Calendar and scripts for next month approved in the shared board
- Day 8Shoot day: one location, sorted by setup, call sheet sent 48 hours ahead
- Days 9 to 15Edits, three hook variants on priority videos, design and captions
- Days 16 to 18Two review rounds, then everything is scheduled
- Every dayCommunity cover, outbound comments and a Friday digest
- Day 5 of next monthOne-page report and a 30-minute call
What we need from you
Four things. That is the whole list.
Most clients spend two to three hours a month on approvals once the first shoot is done.
Partner access
Team or partner access through each platform's business tools. Never passwords.
A day a month
Your space, product and a few willing people for the shoot block.
The awkward truths
What customers complain about, what sells, what never worked. It all helps.
Approvals
Nothing goes out without a green tick.
- Scripts
- Approved before the shoot. One round of notes, usually same day.
- Edits
- Two rounds included per batch. Comments happen on the video itself.
- Captions
- Written with the edit and approved together, including disclosures.
- Reactive posts
- A pre-agreed list of what we can post without sign-off, and what we cannot.
- Replies
- Voice guide and saved answers agreed up front. Escalations within 15 minutes.
Step one takes 45 minutes.
The creative call is free. You leave with three starter ideas, whether or not we end up working together.