Format development
Two or three repeatable series built around your pillars.
Service
Short‑form Video
We script, shoot and edit vertical video that opens with a reason to stay. Series formats, founder pieces, product stories and trends you can join without losing your voice.
from $2,900 / monthThree seconds to earn the next thirty.
A short video is decided in its first three seconds, so that is where we spend our time. Every priority video is cut with three different openings and the data picks the winner. The body is paced for retention, and the last frame gives people something to do.
We build series, not one-offs. A format that works in week two should still be working in week twenty, with a new subject each time.
What is included
Scripts and hooks
Written for the ear, with three openings per priority piece.
Shoot and direction
On-camera coaching for founders and staff who are new to it.
Editing
Pacing, captions, sound design and licensed audio.
Cover and caption
A thumbnail that reads at thumb size and a caption worth opening.
Retention review
Watch-time curves read every two weeks, edits adjusted.
Deliverables
What lands in your board.
- 8, 12 or 20 finished videos per month
- Three hook variants on priority videos
- Captioned and uncaptioned masters
- Cover image per video
- Fortnightly retention notes
Timeline
How the weeks run
- Week 1Format workshop and first scripts
- Week 2Shoot block, usually one day
- Week 3Edits and hook variants
- Week 4Publishing, retention read and next scripts
Sample KPIs
What we would put on page one of the report.
Targets are set with you in week one. These are sample figures to show the kind of numbers we track.
62%3-second holdsample target for a series
11.4 sAverage watch timesample, 24-second video
28%Completion ratesample target
9Shares per 1K viewssample target
Sample figures for illustration, not a promise of results.
Related case study
Mesa Verde Taqueria
One repeatable format, filmed on the line every Tuesday, took a two-location taqueria from a quiet feed to a waitlist for its third opening.
Read the case study
Short-form video0:24Mesa Verde TaqueriaView case study 84.3K
10.5x the starting weekly reach
- Weekly reach
- Before (average)
| Period | Weekly reach | Before (average) |
|---|---|---|
| W1 | 8,200 | 8,000 |
| W2 | 9,100 | 8,000 |
| W3 | 12.4K | 8,000 |
| W4 | 15.8K | 8,000 |
| W5 | 21K | 8,000 |
| W6 | 26.5K | 8,000 |
| W7 | 24.8K | 8,000 |
| W8 | 38.2K | 8,000 |
| W9 | 47.6K | 8,000 |
| W10 | 52.1K | 8,000 |
| W11 | 68.9K | 8,000 |
| W12 | 84.3K | 8,000 |
Sample figures from a fictional client.
It helps, but it is not required. About half of our series use hands, product, voiceover or text on screen rather than a presenter.
Only when the trend fits a pillar and we can ship inside 48 hours. Otherwise your series does the work and trends are a bonus.
Business accounts need commercially cleared audio. We license tracks or use original sound, and note the source on every delivery.
Got a feed that needs a pulse?
Send a short brief. A producer replies within one business day with times for a 45-minute creative call.